Google D&AD New Blood Brief 2022
The Ask:
Create a typographically-led campaign based upon or expanding the Articles of the UDHR as a call to action or awareness.
Signs Unseen
While emotional abuse is among the most experienced forms of abuse, it often goes unnoticed because abuse is associated with physical harm.
By modifying Noto, we bring to light the hidden nature of this type of abuse. We want people to know the signs, so they can stop the cycle. When you know more, you can do more.
2022 D&AD New Blood Pencil Winner
CW: Abby Adams
AD: Charlie Hilger
AR ENABLED AMBIENT ADS:
Scanning the unfinished phrases will reveal a message speaking to the misunderstood and thus hidden nature of emotional abuse.
After scanning, the viewer will be directed to a resources page where they can learn the signs of emotional abuse.
These pages automatically open in an incognito webpage and offer resources geographically based in and around the area where the board is placed.
Google will implement a Signs Bot in Gmail to tackle these issues in real time. Signs Bot will send a private message in cases where threatening language is detected and allow people to find resources nearby.
Businesses will also have the opportunity to incorporate their HR department as a resource.
