Starbucks
Better At Coffee
By now you’ve all come to expect that Starbucks baristas are bad spellers. But the truth? Spelling isn’t our strong suit. Coffee is.
2022 Austin ADDYs Silver - Consumer Campaign
CW: Abby Adams
AD: Ande Alcid
PHASE 1
THE MISSPELLINGS.
WE SUCK AT SPELLING. EVERYTHING.
We’re always building new stores, but this time, we’re creating chatter with every missing letter.
Starbucks
Auto-Incorrector
Although mobile ordering is a fail-safe way to have your name spelled correctly, the Starbucks Auto-Incorrector is auto incorrecting your name for the full in-store “misperience”.
PHASE 2
THE APOLOGY.
CONTRARY TO POPULAR BELIEF, WE DO CARE ABOUT GETTING YOUR NAME JUST AS RIGHT AS YOUR DELICIOUS CUP OF JOE… OR JO.
Print and Cup Redesign
We’re sorry. That’s s-o-r-r-y. We’re spreading the word through print and cup redesign to activate social engagement.
Coffee Table Name Dictionary
Our Final Attempt
We’ve realized that working on our own time might not make us the spelling champs we hoped to be. So, we’ve decided to bring in the pros to show us how to customize cups the right way.
Although, we’re not kidding ourselves. The true talent here is the delicious coffee made exactly the way you like it. We’re Starbucks and we’re just better at coffee.
