Before we feast. We football.
the (un)Official sponsor of the turkey bowl
When November hits, and the height of fall lawn care is over, keeping lawns at the top of minds (and social feeds) gets a little harder.
But for a lot of people, the best part of November isn’t Thanksgiving. It’s the game of two-hand touch that makes your family automatic rivals. It’s the uncle that shows up every year with his stories of his high school QB days and his class ring to match. And for TruGreen, it’s celebrating the last moments most families have together on the lawn.
So we became the The (un)Official Sponsor of The Turkey Bowl, equipping athletes and families with the gear they needed to turn their backyard into their battle ground. This year, we made every yard count.
CW: Abby Adams
AD: Agnieszka Tajnert
ACD (and Hand Model): Patrick Kraft
We started by creating and launching the Lawnbardi Trophy.
And the funny part, the AI embedded in Google Search technology picked up on it immediately- so whenever anyone searched “Lawnbardi” (or even misspelled “Lombardi”), TruGreen would appear in the results.
But the trophy was just one element of an entire Turkey Bowl Kit.
Included was everything you needed to turn your backyard into a football field.
Leading up to the big day, we partnered with Opendorse athletes getting them to join in on the fun with their own families.
Along with snippets of UGC, we obviously had to create a highlight reel.
On social we dropped plays, pro tips, and suggested house rules all to keep the momentum going for the biggest game to hit your backyard.
