Lawn care isn’t sexy. Or even funny. But when peak spring season hit, we needed to find a way to communicate new (and important) info about spring lawn care, so we took inspiration from celebrity questions to make make our tech feel relatable and make lawn care a little interesting. Well, at least for about a minute.

This became ongoing social content that focused on seasonal lawn care changes and specific TruGreen offerings that might apply.


CW: Abby Adams
AD: Agnieszka Tajnert