The Salvation Army Thrift Stores

Not For Profit. For Good.

Many thrift stores these days have moved mainstream and lack a true spirit of giving back to the community. So, as one of the only non-profit thrift stores still left, we put the heart and soul back into thrifting by rejecting the trends and grounding the world in our mission to provide for the community we serve.

We created a campaign with a modular script structure that allowed us to get really contextual and tap into everyday use cases of thrifting and donating to remind our audience we are not for profit, but for good- and a whole lot of other things.

CW: Abby Adams
AD: Alyssa Sheldon
CD: Tim McCracken, Bryce Richardson