Scrub Daddy
Cleaning Just Got Dirty
Sharing household chores, like the dishes, increases relationship satisfaction and your sex life. Scrub Daddy is bringing sexy back and saving relationships one dish at a time.
2023 Austin ADDYs Gold- Consumer Campaign
CW: Abby Adams
AD: Sarah Marraffino and Meridith Coen
OOH Subway Car
Duo Pack
Gone are the days of a primary spongeholder. Please your partner in the kitchen, and the bedroom.
Choose the pack that best fits your relationship and own your sponge.
In-Store Product Placement
Equitable housework is the biggest turn on, which is why you’ll find Scrub Daddy in the condom aisle.
After your partner gets ahold of this sponge, you’ll be saying “yes, daddy”
Scrubhub
Come for the content, leave with a new perspective on housework.
Scrubhub is the microsite for this campaign where you can find unlimited content on how to make the most of your sudsy time and buy your duo packs.
TikTok Content
TikTok content like the ones to the right will drive traffic to Scrubhub and further drive awareness of Scrub Daddy’s campaign and cause.
